The challenge

How do you give an online film photography collective a visual identity that feels as considered, expressive, and tactile as the photographs it showcases? An Analog Film Collective needed a recognizable brand world that could celebrate different photographers and visual styles while capturing the magic of shooting on film.

The gig

As the graphic designer, I developed a visual identity rooted in observation, curiosity, and the physical language of analog photography. The identity needed to work across digital and physical formats while remaining recognizable to a diverse creative community.

Behind the scenes

I built the identity around the act of seeing:

• Designed a logo featuring an illustrated eye inspired by a camera shutter and lens.

• Wrapped the collective’s name around the eye to create a cohesive and memorable emblem.

• Developed animated graphics for digital platforms.

• Designed stickers to extend the identity into physical spaces.

• Adapted the visual system across digital and physical touchpoints while keeping the collective’s identity clear and consistent.

The impact

The result was a distinctive visual identity that reflects the curiosity and character of analog photography. The illustrated eye became a memorable symbol for the collective—part lens, part observer, and part invitation to look closer. Across animated graphics and stickers, the identity gave An Analog Film Collective a consistent way to connect with photographers and audiences both online and off-screen.