The challenge
How do you amplify Caribbean and diaspora voices through a multimedia platform with a visual presence that's both strategic and adaptable? Counter/Narratives needed to enhance its online presence with visually compelling content that resonates with diverse audiences while maintaining brand consistency across various digital platforms.

The gig
As the graphic designer, I developed a cohesive visual strategy for the organization's campaigns, projects, and themes. The goal was to create versatile templates and graphics suitable for multiple social media formats that engaged audiences effectively while reflecting the cultural richness and narratives central to Counter/Narratives' mission.

Behind the scenes
I built a flexible visual system that could adapt to different campaigns and platforms:

• Designed versatile templates and graphics for multiple social media formats (Instagram, Facebook, LinkedIn).

• Developed campaign-specific visuals tailored to the organization's branding and thematic focus.

• Ensured brand consistency across all digital touchpoints while allowing room for creative experimentation.

• Created adaptable design assets that could be easily updated for ongoing content needs.

The impact
The result is a cohesive and impactful online presence that supports Counter/Narratives' mission of cultural storytelling, community engagement, and growth. The adaptable designs enable the organization to maintain visual consistency while amplifying diverse Caribbean and diaspora voices across digital platforms.