Creative direction: soldachi

Woman holding a smartphone with a display of handmade wooden soldier bird toys and a pre-order sign, outdoors with greenery and cloudy sky.
Graphics promoting eco-friendly toy makers, featuring the text 'Introducing 3oh3', with a red lobster illustration and orange banners.
Portrait of Andrea, founder of Soldachi, smiling and holding a wooden rocking horse. She is standing in front of a red background with hanging colorful wooden toy animals and utensils, and there is a wooden table with a wooden crocodile toy in front of her.
A woman smiling and holding a green wooden lizard puppet, seated at an orange table with a blue triangular object in front. Hanging yellow and black butterflies and a yellow bird are in the background, with a dark blue backdrop.
A person holding a yellow wooden butterfly craft with black lines, with part of a colorful book on an orange surface nearby.
A person's hand holding a yellow wooden bird marionette with black painted details, suspended by thin strings against a dark background.
A person holding a wooden butterfly puppet with yellow, black, and white colors against a dark blue background.
A person with dark skin is touching a colorful wooden chameleon toy on an orange table, wearing rings on their fingers. The background is dark.

The challenge
How do you give an island-based ecological toy company a visual identity that packs a punch? Soldachi is an eco-friendly toy brand based on Curaçao that creates toys tied to the island's roots, combining learning, curiosity, and playfulness. The brand needed a visual identity, strategic content and brand planning that reflected its values and supported its growth from launch onward.

The gig
A strong brand story needs a strong visual identity—that's exactly where Studio Mischief came in. I developed a unique, creative, and handmade visual identity for the brand and its products. The identity had to translate the brand's values and accommodate its ever-growing direction. I applied future-oriented brand strategies, preparing Soldachi for launch across print and digital channels while coordinating content planning, posting schedules, and ongoing brand development.

Behind the scenes
As the visual designer and creative director, I built a visual identity that translated across media, products, production, and launches:

  • Developed a unique, handmade visual identity with bold colors and distinctive brand assets.

  • Coordinated photoshoots and planned content ahead to support launch and ongoing campaigns.

  • Strategically designed a future-oriented identity geared for growth alongside the brand.

  • Created guidelines for print and online use to ensure consistency across all touchpoints.

The impact
The result is a visual identity that sparks curiosity and excitement in consumers. With bold colors, memorable brand assets, and an identifiable brand image, Soldachi becomes a brand that sticks—and is memorable.

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